YANG, Liyu. Viral but Nameless: How Social Media Commerce Weakens Brand Memory in Impulse-Driven Purchase Paths. Journal of Education, Humanities and Social Sciences, [S. l.], v. 60, p. 118–123, 2025. DOI: 10.54097/8jf5aa93. Disponível em: http://jehss.org/index.php/ojs/article/view/19. Acesso em: 25 oct. 2026.