CHENG, Zhi; TAN, Xiwen. From Emotional Recognition to Brand Loyalty: A Study of Product Suitability and Fan Conversion Mechanisms in Celebrity Endorsement. Journal of Education, Humanities and Social Sciences, [S. l.], v. 60, p. 142–148, 2025. DOI: 10.54097/5d9np492. Disponível em: http://jehss.org/index.php/ojs/article/view/22. Acesso em: 25 oct. 2026.