Journal of Education, Humanities and Social Sciences
Journal of Education, Humanities and Social Sciences is an open access, peer-reviewed publication series published by Darcy & Roy Press. It aims to publish conference proceedings dealing with all areas of education, sociology, economics, psychology, history, geography, linguistics, etc.
Student L1 use in culturally diver ESL classroom
This paper discusses the role of students' first language (L1) in culturally diverse ESL classrooms in the US. Drawing from personal experience and classroom observations, it critiques English hegemony and advocates for L1 inclusion to increase motivation, cultural identity, and language learning efficiency. Practical strategies like translanguaging and Culturally Responsive Teaching (CRT) are highlighted as ways to foster inclusivity and confidence in multilingual learners.
L1 use, cultural diversity, translanguaging, English hegemony.
Copyright (c) 2025 Journal of Education, Humanities and Social Sciences https://creativecommons.org/licenses/by-nc/4.0
Based on the UK government's research on the impact of imposing Value Added Tax on private school fees on socioeconomic mobility
This essay examines the UK government’s introduction of a 20% Value Added Tax (VAT) on private school fees, effective from January 1, 2025, as a policy aimed at promoting egalitarian principles and wealth redistribution. It argues that the VAT imposition will have three significant consequences for socio-economic mobility: increased financial barriers for economically disadvantaged families, straining access to quality education; potential migration of students to state schools, overburdening public education resources and reinforcing social stratification; and the generation of substantial revenue, estimated at £1.73 billion by 2029/30, which, if strategically invested in state education and social welfare, could enhance social mobility. The analysis highlights the policy’s dual nature—posing risks of widening educational inequalities while offering opportunities for transformative public investment. Drawing on data from the Independent Schools Council, Treasury projections, and historical precedents like the London Challenge, the essay underscores that the ultimate impact hinges on effective implementation and fiscal discipline. The policy represents a critical test of political commitment to reducing social inequality, with long-term outcomes yet to be determined.
VAT on private school fees,Socio-economic mobility,educational inequality.
Research on the Optimal Planting Scheme of Crops Based on Linear Programming Model and Simulated Annealing Model
With the continuous growth of China's population, the contradiction between food security and the limited arable land resources has become increasingly prominent. Scientifically planning crop planting schemes and enhancing agricultural economic benefits have become key issues. Based on the data of farmland types, crop yield per mu, planting cost and sales unit price in rural areas in 2023, this paper constructs a linear programming model with the goal of maximizing profits for two scenarios where crop yield exceeds the expected sales volume (the excess part cannot be sold and the excess part is sold at half price). First, collect data such as crop type, cultivated land area, planting area, per-mu yield, sales unit price and planting cost, solve the linear programming model, and finally optimize the model results by using the simulated annealing algorithm. Research shows that. Under the two sales scenarios, there are significant differences in profits between the single-crop planting and mixed planting schemes of different plots, and the free value of the objective function drops from the initial 0.36 to 0.0077, effectively improving the accuracy of the model. This research provides a scientific basis for crop planting decisions from 2024 to 2030, contributing to an increase in agricultural income.
Linear programming, simulated annealing model, crop planting optimization, profit maximization.
Stress and Health: An Empirical Study Based on Survey Data from 115 Chinese Truck Drivers
This study aims to investigate the correlation of stressors with health behaviors and health effects in the group of Chinese truck drivers. This study was cross-sectional in structure, and descriptive statistics and cross-tabulation were performed on a total of 115 first-hand questionnaires collected. The sample indicates that drivers are mainly male (97.4%) and 22.6% are aged 31 to 40. A significant finding in this study is that the drivers of this sample indicate a high level of income dissatisfaction, while at the same time being subjected to tremendous operating pressure and reporting a great prevalence of physical ill health. This study employed exploratory cross-tabulation analysis and determined that there is a positive association of bad health habits (irregularity of diet, etc.) with digestive diseases, association of psychological stress (longstanding anxiety, etc.) with cardiovascular disease, and a clear association of higher income dissatisfaction with a higher reporting of anxiousness. The conclusion drawn is that under conditions of pronounced income dissatisfaction and operational stress, the work characteristics of the freight industry, bad health habits, and psychological stress are interrelated and impose tremendous physical hardships on the drivers.
Truck Drivers; Occupational Stress; Physical Health; Cross-sectional Study; Health Behaviors.
Research on Digital Intelligent Protection and New Format of Cultural Heritage Based on XR Digital Technology
In order to cope with the strategic needs of systematic protection of national cultural heritage, this study focuses on the "data silo dilemma" faced by ancient building restoration and the double pain points of "technology stacking trap" and "hollowing out of cultural connotations" of traditional laser show. This study focuses on the "data silo dilemma" and the "technology stacking trap" and "hollowing out of cultural connotations" faced by the traditional laser show restoration of ancient buildings, and proposes a path to digitalization. Zhengding Longxing Temple as a model case, the first dual-platform synergistic system, ancient building restoration digital intelligence generation platform, through intelligent data collection, AI diagnosis, restoration program generation, process simulation and digital archive system, to build a systematic restoration of the closed loop; XR digital laser show new form generation platform, based on the scanning of data, analysis of cultural elements and intelligent generation of the technology chain, to achieve the cultural connotation of the immersive effect driven by the innovation. Innovation. The two platforms take "technology-driven cultural living inheritance" as the core logic, and the results of the restoration platform directly empower the creation of laser show content, forming the whole chain of "protection-restoration-activation and display" upgrading. The research results not only overcome the problem of cultural heritage data integration and technology application, but also the national cultural digitization strategy to provide a replicable technology integration model, to promote the depth of synergy between science and technology and culture.
Cultural Heritage Restoration, Intelligent Inheritance, Technological Expression Innovation, Digital Intelligence Generation.
Layered Safeguards: A Middle Path for Gig Workers' Rights Protection
This paper focuses on the rapid development of China's gig economy, centering on the issue of labor rights protection. The analysis indicates that the traditional "dichotomy" for determining labor relations struggles to accommodate the hybrid characteristics of gig employment, leading to inconsistent rulings in judicial practice and the hollowing out of workers' rights. Although the concept of an "incomplete labor relationship" has been proposed, its application remains hindered by conceptual ambiguity, lack of clear identification criteria, and platforms' use of algorithms to evade responsibilities. Employing methodologies such as literature analysis, case studies, and comparative research, this article proposes a reconstruction of the criteria for identifying labor relations: by establishing a "Third Category of Labor" beyond the traditional employee and civil subject frameworks, while deconstructing "Subordination" into a multi-dimensional and quantifiable evaluation system. The core innovation lies in constructing a rights configuration path characterized by a "modular deconstruction with scenario-based combination," achieving an institutional balance between flexible employment and labor protection through layered safeguards.
Gig Economy; subordination; Incomplete Labor Relationship; rights configuration.
The Path of Digital Transformation of Government Services Based on the Perspective of Public Value
With the rapid development of digital technology, the digital transformation of government services has become an important way to enhance the effectiveness of government services and public value. Based on the perspective of public value, this paper discusses the path of digital transformation of government services and its implementation strategy. First, the connotation of public value is defined and its core role in government services is analyzed. Then, the article systematically elaborates the specific paths and implementation steps of the digital transformation of government services through three main paths: technological innovation, policy and regulatory support, and public participation. Finally, it discusses the challenges faced in the transformation process, such as data security, technical barriers and policy lag, and puts forward corresponding countermeasure suggestions. The research in this paper aims to provide government departments with theoretical support and practical guidance for digital transformation, promote the innovation and optimization of the government service system, and further realize the enhancement of public value.
Public value, government service, digital transformation, government innovation, e-government.
A Study on the Acculturation of Elderly Asian Immigrants in the United States Based on Acculturation Theory
This study innovatively examines the influence of collectivism as a cultural tendency on the adaptation of elderly Asian immigrants to U.S. society, highlighting a novel finding that collectivism facilitates adaptation by enhancing willingness to accept community support, which contrasts with common assumptions in individualistic host cultures. Using a quantitative research approach, a questionnaire survey was conducted among 50 Asian immigrants aged 65 and above from China, Japan, and South Korea, measuring their collectivist/individualist tendencies and cultural adaptation attitudes. Key findings include: (1) Most elderly Asian immigrants retained strong collectivist tendencies (mean score: 3.8/5); (2) Collectivism showed a significant positive correlation with willingness to accept community support (r=0.65, p<0.01), while individualism exhibited a negative correlation (r=-0.55, p<0.01); (3) Regression analysis confirmed that collectivism positively predicted openness to social support (<!-- [if gte msEquation 12]><m:oMath><m:r><m:rPr><m:scr m:val="roman"/><m:sty m:val="p"/></m:rPr>β</m:r></m:oMath><![endif]--> <span lang="EN-US" style="font-size: 10.5pt; mso-bidi-font-size: 11.0pt; font-family: 等线; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; position: relative; top: 2.5pt; mso-text-raise: -2.5pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> =0.35). The results suggest that collectivism can serve as a facilitator of cultural adaptation, providing a theoretical foundation for community-based intervention programs targeting elderly immigrants.
Collectivism, Elderly Immigrants, Cultural Adaptation, Community Support, Cross-cultural Research.
Impact Assessment of the outburst public health event on Chinese Tourism Demand for Japan -- a Case study of COVID-19 pandemic
The COVID-19 pandemic has had a huge impact on the tourism industry. This study uses the Baidu index for travel to Japan from 2011 to 2019 to create an ARIMA model and uses geographic spatial analysis methods—seasonal concentration index, geographic concentration index, and coefficient of variation—to explore changes in China's demand for travel to Japan under the impact of major public health events such as the COVID-19 pandemic. The findings indicate that (1) before the pandemic, China's demand for travel to Japan had remained at a relatively high level, with demand peaking in March and July compared to other months. After the pandemic, monthly differences narrowed, and seasonal demand became more balanced, with summer emerging as the relatively peak season for travel demand, while autumn remained the lowest throughout the year. (2) Before the pandemic, the distribution of attention on Japan tourism network varied significantly among provinces, exhibiting an uneven pattern with higher attention in eastern regions and lower attention in western regions. After the pandemic, the gap between regions has widened. (3) Compared to unaffected values, affected values exhibit significantly wider inter-regional disparities and heightened seasonal volatility in online attention to Japan tourism. This study utilizes Baidu index to study Japanese tourism demand through network attention. It can enrich the theoretical system of tourism demand research and provide theoretical guidance for tourism enterprises to adjust their operating models and adapt to the post-epidemic tourism market.
Japan tourism, Network attention, Baidu index, ARIMA model, Pandemic.
Revisiting the Causal Structure of Social Essentialism: A Theoretical Model of Developmental Change Across Four Dimensions
This paper aims to revisit the underlying causal links between the four dimensions of social essentialism by proposing three theoretical conceptual frameworks: Developmental Gradient Model, Interdimensional Causality Model, and Trait-type Moderation Framework. Social essentialism refers to the idea that a certain group owns a fixed trait. It includes inheritance, heritability, group uniformity, and immutability. Past studies have shown a general decline in social essentialism during childhood; however, it is unclear whether this decline occurs at the same or different rates. To address this gap, this paper will comprise three interrelated conceptual frameworks. This research will also enhance the understanding of social essentialism, particularly its causal structure, and provide meaningful implications for reducing prejudice and advancing scientific development.
causal structure, social essentialism, theoretical model, developmental change.
How the Modern Employment Environment Shapes Unmarried Professional Women’s Attitudes toward Marriage and Childbirth
Scholars have previously focused on measuring actual marital and fertility behaviors but failed to identify the gap between actual behaviors and intentions for marriage and childbearing. This study adopted semi-structured interviews with unmarried professional women and aimed at finding the hidden rationale under their marital and fertility decisions in the Chinese context. Findings indicate that both objective limitations and ideological transformation can be attributed to low marital and fertility desires, which provides guidelines for the workplace and government to enact separate and more effective policies.
workplace, anticipatory motherhood wage penalty, unmarried professional women.
How Government’s Fiscal Spending Would Affect Epidemic Diseases
This paper aims to discuss whether the government’s fiscal spending would affect the possibilities that people will be infected by epidemic diseases. The paper mainly utilizes empirical analysis to discuss the relationship between the two variables and implements the fixed effect into the model. The empirical analysis has considered the fixed effects and add controlled variables to the analysis, which aims to simulate the real-world scenario and make the result more comprehensive and convincing. Also, it constructs t-tests to verify the significance of the coefficients. Then, the paper limited the scope for analysis, which means it separates all regions into East, Middle, and West, and then does the empirical analysis respectively to make conclusions more specific to certain conditions. After the analysis, the test results display the significance for linear relationship between two variable. Therefore, this paper concludes that government fiscal spending would inversely affect the rate people would be infected by infectious diseases.
medical spending; Epidemic diseases; disease control; government expenditure; region difference.
The Value and Challenges of Maslow Hierarchy of Needs in Contemporary Consumer Behavior Analysis
The application value and challenges of Maslow's hierarchy of needs in contemporary consumer behavior analysis are discussed in this paper. The article first reviews the core content and main viewpoints of Maslow's hierarchy of needs and elaborates on its significant position in the field of consumer behavior research. Then the positive role of this theory in explaining consumption motives, predicting consumption trends, and guiding marketing strategies is analyzed to demonstrate its significant value in understanding the psychological needs and behavioral patterns of modern consumers. However, the article also points out that this theory will face some challenges when applied to the complex and changeable consumption environment of the contemporary era. Such as the blurring of hierarchy of needs, the increasing influence of individual differences, and the interference of social and cultural factors, this paper offers several suggestions for improving and developing Maslow's theory, such as refining the classification of hierarchy of needs, considering multicultural backgrounds, and integrating other related theories, etc. Finally, the article looks forward to the application prospects of this theory in future consumer behavior research and emphasizes its ongoing theoretical value and practical significance. This study aims to bring new ideas to consumer behavior analysis and provide references for related theoretical research and marketing practice.
Maslow's hierarchy of needs; Consumer behavior; Consumer motivation; Marketing strategy; Theoretical development.
From brown sugar to white sugar: Japan’s modernization from the perspective of sugar preference
From raw brown sugar to refined white sugar, Japanese people have demonstrated a preference for modern commercial products in their consumption of sugar in the 19th century. To make such transformation possible, the Japanese colonial empire refined imported sugar in domestic Japan to serve the ever-increasing sugar demand. From depending on brown sugar import from Ryukyu and yellow sugar import from Taiwan to exporting white sugar to its colonies, Japan’s industrilization and colonial expansion have made this nation modernized which is also reflected in people’s taste for refined white sugar and the notion of “civilization” that the commodity symbolizes.
Imperial Japan, History of sugar consumption, modernization.
Safeguarding Intangible Heritage: The Baishou Dance and Community Resilience in Western Hubei
This paper examines the role of the Baishou Dance, a collective ritual of the Tujia people in Western Hubei, in fostering community resilience. As a significant intangible cultural heritage (ICH) practice, Baishou Dance transcends its artistic value to function as a vital social institution. Based on ethnographic fieldwork in Laifeng County, this study investigates how the dance, through its ritual performances, collective narratives, and intergenerational transmission, strengthens social cohesion, reinforces cultural identity, and enhances the community's adaptive capacity in the face of modernization and social change. We argue that the safeguarding of Baishou Dance is intrinsically linked to the resilience of the Tujia community. The dance serves as a dynamic reservoir of cultural knowledge and social capital, enabling the community to navigate challenges while maintaining its cultural distinctiveness. The findings suggest that supporting such living heritage practices is not merely an act of cultural preservation but a crucial strategy for promoting sustainable community development. This case study offers broader insights for global ICH safeguarding efforts, highlighting the importance of community-based resilience as a key indicator of cultural sustainability.
Intangible Cultural Heritage; Baishou Dance; Community Resilience; Tujia People; Safeguarding; Cultural Sustainability.
The Application and Challenges of Artificial Intelligence in Contemporary Art Curation
The integration of Artificial Intelligence (AI) into contemporary art curation is revolutionizing how exhibitions are designed, artworks are selected, and audiences interact with art. Through technologies such as machine learning, natural language processing (NLP), and computer vision, AI enables curators to analyze vast collections, predict visitor preferences, and construct dynamic exhibition experiences. This paper examines the dual nature of AI in art curation—its potential to enhance creativity and efficiency, and the ethical, technical, and philosophical challenges it introduces. Drawing upon case studies from global museums and digital art platforms, the research identifies key application domains, evaluates curatorial outcomes, and analyzes stakeholders’ perceptions of AI-assisted practices. Quantitative data from 30 institutions are supplemented by qualitative analysis to explore how AI reshapes curatorial authority, audience engagement, and the meaning-making process. Findings reveal that while AI fosters innovation and accessibility, it also risks algorithmic bias, cultural homogenization, and diminished human interpretive agency. The paper concludes that sustainable AI curation requires a human–machine collaborative framework emphasizing transparency, inclusivity, and cultural sensitivity.
Artificial Intelligence, Art Curation, Machine Learning, Museum Studies, Digital Aesthetics, Algorithmic Ethics.
Framing the Belt and Road Initiative: A Comparative Analysis of News Coverage in Western and Chinese Media
The Belt and Road Initiative (BRI), launched by China in 2013, represents one of the most ambitious international cooperation frameworks of the 21st century. While Chinese media emphasize its significance as a platform for “win-win cooperation” and “shared prosperity,” Western media frequently frame it as a tool of geopolitical influence and economic risk. This study employs framing theory to conduct a comparative analysis of 200 news reports from 2013 to 2024, published by Chinese state-affiliated media (People’s Daily, Xinhua News Agency) and major Western outlets (The New York Times, BBC, Financial Times). Through quantitative content analysis and critical discourse analysis, the research identifies key framing patterns, linguistic features, and ideological underpinnings in both corpora. The findings reveal significant framing divergence: Chinese media highlight themes of cooperation, connectivity, and mutual development, whereas Western media stress debt dependency, geopolitical competition, and environmental concerns. The study concludes that framing differences stem from distinct political values, media systems, and strategic interests, underscoring the role of media in shaping global perceptions of China’s rise.
Belt and Road Initiative, framing theory, discourse analysis, media comparison, China-West relations.
Research on the Coordinated Development of Labor Health and Welfare Protection from a Public Policy Perspective
Currently, China is in a critical period of economic restructuring and employment model transformation. The health needs of workers have expanded from traditional prevention of occupational diseases to various fields such as mental health and stress management. At the same time, welfare security is facing challenges such as difficulties in defining labor relations under the platform economy and insufficient adaptability of the security model. Within the existing policy framework, the health supervision led by the "Occupational Disease Prevention Law" and the welfare provision under the "Social Insurance Law" operate independently. Due to the lack of a cross-departmental coordination mechanism, health protection and welfare benefits have not been effectively integrated. Problems such as insufficient coverage of health services for new employment form workers, and uneven regional distribution of medical and rehabilitation resources have become increasingly prominent, restricting the effectiveness of labor rights protection and the advancement of the Healthy China strategy. From a public policy perspective, this paper systematically reviews the development history of China's labor health and welfare security policies and analyzes their core values in the coordinated development of the economy, society, and governance dimensions. Drawing on the practical experience of providing security for new employment forms and innovating trade union services, specific collaborative paths are proposed to provide policy references for deepening the integration of labor rights protection and the Healthy China strategy.
Public policy; labor health; welfare protection; coordinated development; new employment forms
Ritual and Society: A Comparative Study of Miao Weddings in Southeast Guizhou and Northeast Guizhou
This article aims to compare the ritual processes and social significance of Miao weddings in the Southeast and Northeast regions of Guizhou. The article deeply explores the differences in youth social interaction and spouse selection methods, the symbolic logic and kinship rules in the engagement process, the view of the marital process reflected by the "not settling in the husband's home" custom, and the symbolic function of wedding costumes and silver ornaments. Based on public government documents, authoritative media reports, and related anthropological and ethnological research findings, this study, through comparative analysis, attempts to reveal the cultural diversity formed due to geographical region within the same ethnic group and its deep social logic.
Miao ethnic group; wedding; Southeast Guizhou; Northeast Guizhou; gift exchange.
Pressures on Single Mothers in Chinese Households: The Impact of Social Resource Allocation and Gender-Based Dichotomies
Single mothers in China frequently face complex pressures which specifically include economic strain, psychological and emotional burdens, the challenges of single parenting, and inadequacies in social support and policy frameworks. This study examines single-parent households in China's first- and second-tier cities, where mothers independently rear children and belong to the middle-to-high income category. This research starts with the demystification of masculine identity and the constitution of the gentle emotional cycle as background theories, demonstrating that contemporary gender issues decisively influence the mental health and family dynamics of single mothers through distinct collective identifications. Single mothers must not only contend with external societal pressures but also confront the challenge posed by their children's emerging gender perspectives. This challenge frequently touches upon mothers' value recognition regarding their own life choices, triggering profound existential anxieties. However, research has also observed positive adaptive patterns: mothers who establish family dialogue mechanisms transcending value conflicts successfully resolve intergenerational tensions by shifting the focus of interaction from ideological competition to emotional connection. This transformation requires mothers to possess considerable emotional regulation skills, enabling them to maintain their self-identity while adopting an open attitude towards understanding their children's conceptual world. In such circumstances, when considering the pressures stemming from unequal resource distribution and gender norms in modern society, the psychological burden faced by a single mother in China can be fully delineated.
Research on New Energy Industry Clusters Promoting High-Quality Economic and Social Development in Xinjiang
Developing new energy industry clusters is an effective measure for building a new-type power system, transforming the development mode and energy use mode, and helping to achieve the "dual carbon" goals. It is also an inevitable choice for releasing Xinjiang's energy development potential, promoting high-quality economic and social development, and improving people's livelihood. Under the preliminary framework of industrial cluster and regional sustainable development theory, this paper elaborates on the significance of new energy industry clusters for Xinjiang's high-quality economic and social development, deeply explores the opportunities and challenges it faces, and puts forward more targeted countermeasures and suggestions. The aim is to provide a reference for further cultivating and strengthening new energy industry clusters and promoting Xinjiang's high-quality economic and social development.
New energy industry; Industrial cluster; Economic structure optimization; High-quality development.
Gender Symbols and the Reproduction of Stereotypes in Feminist Advertising
This study investigates feminist advertising issues in the context of rising female consciousness, conducting a detailed analysis of their characteristics from a semiotic perspective. Through case studies of commercial advertisements from brands like Dove and Nike, we propose strategic recommendations based on research findings. Grounded in symbolic consumption theory, the study explores how commercial advertisements reconstruct feminist symbolism through approaches such as "authentic beauty" and "sports empowerment." The findings reveal that while these advertisements ostensibly promote diversity and inclusion, they essentially reduce feminism to consumable symbols. They subtly influence female consumers 'aesthetic perceptions, fostering new aesthetic norms and consumption expectations. This process traps women in commercial appropriation and value shifts, diluting consumer agency. The research provides valuable insights for understanding gender representation and symbolic forms in commercial advertising, offering references for optimizing advertisements design. This study provides theoretical references and strategic suggestions for how advertising practices can truly respond to feminist demands. Future research can further focus on consumers' interpretation and resistance to symbolic feminist advertisements, as well as the differences in acceptance effects caused by symbolic differences in cross-cultural contexts.
Symbolic consumption; gender stereotypes; simulacra/hyperreality; greenwashing; intersectionality.
A Comparative Study of Technical Expression and Self-Consciousness in Modernist Novel: Taking Nadja and The Soul Mountain as Examples
This paper focuses on two twentieth-century writers, André Breton and Gao Xingjian, comparing their early lives. Through textual analysis, it contrasts their respective representative works, Nadja by André Breton and The Soul Mountain by Gao Xingjian. It concludes that both writers share similarities in three aspects: their opposition to literary tradition, their creation of the figure of the wanderer, and their construction within literature of an Other that reflects the self. Furthermore, the article examines the divergence in their literary attitudes towards the modern world, suggesting that underlying social factors—particularly pressures from the political environment—may account for these differences. This article investigates how each goes beyond typical writing methods and narrative purposes. The novels shape the image of a traveler through fragmentary happenings, while the author's own spiritual universe is represented through the presence of the Other in the works.
Modernist Novel, Technical Expression, Self-Consciousness, writing methods, narrative purposes.
Time Trends in Internet Users’ Perceived Inequality and Group Differentiation: Longitudinal Analysis Based on CSS Data from 2018 to 2022
In the context of the digital age, perceptions of inequality have become a key factor affecting social stability. Based on relative deprivation theory and social comparison theory, this study uses data from the Chinese Social Survey (CSS) of internet users from 2018 to 2022 and applies multilevel regression analysis to systematically examine the time trends and group differences in inequality perception among Chinese internet users. The study is based on 15,924 valid samples and builds a three-way interaction analysis framework of time, age, and education level. The study finds that from 2018 to 2022, Chinese internet users showed a clear upward trend in sensitivity to inequality issues, reflecting the impact of external shocks and economic transformation on social attitudes. In terms of group differences, there is a significant interaction effect between age and education level. Highly educated young people are the most sensitive to inequality perception, showing the effect of empowerment through education, while highly educated older people are relatively moderate, reflecting the logic of protecting vested interests. More importantly, the group differences show clear time dynamics. The perception gap between young, highly educated groups and other groups further widened during the observation period, indicating a growing trend of social attitude polarization. The theoretical contribution of this study lies in breaking through the limitations of cross-sectional research through longitudinal data analysis, revealing the dynamic mechanisms behind the evolution of inequality perception. The practical significance lies in providing scientific evidence for the government to develop targeted policies, including strengthening income redistribution and improving channels for social mobility. The research results hold important value for understanding changes in social attitudes in the digital age and for maintaining social harmony and stability.
Social mindset; group differences; internet user group; income inequality; institutional inequality; educational stratification; vertical analysis.
From Emotional Recognition to Brand Loyalty: A Study of Product Suitability and Fan Conversion Mechanisms in Celebrity Endorsement
In recent years, against the backdrop of the robust development of the fan economy, celebrity endorsement has emerged as a crucial strategy for brands to transform fans' emotions. Nevertheless, in practice, the transformation often proves ineffective or even exposes the brand to risks, primarily due to the insufficient compatibility between the endorser and the product. This study delves into the transformation mechanism of "fan loyalty - brand loyalty" in celebrity endorsement scenarios. Specifically, it focuses on exploring the moderating effects of the compatibility between the endorser and the product, along with the product category, on emotional transfer. Brands should strengthen the evaluation of the alignment in the tonality between the endorser and the product, implement differentiated endorsement strategies, and mitigate their reliance on the single-point risk associated with celebrities through community interaction. This approach aims to enhance the sustainability and stability of emotional transformation. By establishing a three-stage transformation model of "emotional identification – compatibility recognition – brand loyalty", this research not only uncovers the underlying mechanism of fans' emotional transfer in celebrity endorsements but also offers significant theoretical underpinnings and practical guidance for brand marketing endeavors.
Celebrity endorsement; Consumer purchase intention; Brand loyalty.
The Path of Emotional Value Construction of Functional Food in the Context of Health Anxiety
In a society where fast-paced lifestyles have become the norm, consumer behavior increasingly reflects health anxiety. The value of functional foods has expanded from "physical nourishment" to encompass "mental wellness," serving as a crucial pathway to alleviate anxiety. This study examines the current research landscape through literature analysis and case studies, focusing on "emotional-regulating probiotics" — a representative category of functional foods for mood regulation. By constructing a strategic framework of "scenario creation, emotional activation, social reinforcement, and economic returns," it establishes a closed-loop process of "anxiety awareness, emotional engagement, value recognition, and repeat purchases." The research summarizes a tripartite path of "scientific acceptance, emotional activation, and social reinforcement" for building emotional value in functional foods. It proposes that health anxiety drives the competitive positioning of functional foods through "emotional value occupation," with scenario creation, contextual construction, and social reinforcement serving as key drivers. These findings aim to provide theoretical support for industry research and practical applications.
Functional food; health anxiety; emotional value; construction pathway; three-dimensional model.
How Accessible Are Beijing’s Streets for People with Disabilities? A Network-Based Study of Urban Mobility and Inclusion
Urban mobility and inclusion for people with disabilities (PWDs) remain critical challenges globally, particularly in rapidly developing megacities like Beijing, where physical and institutional barriers often restrict travel to essential and short-distance trips, a pattern termed "survival-oriented mobility." Existing research frequently overlooks the nuanced travel experiences of PWDs, relying on aggregate metrics biased toward non-disabled norms, which perpetuates systemic neglect. To address this gap, this study employs a network-based spatial analysis framework for Xicheng District, Beijing, integrating geospatial data with scenario-based simulations of barrier-free facility availability. Our principal results reveal two key findings: only 17.69% of intersections have barrier-free facilities, with severe spatial inequity between core and peripheral areas; a 20% reduction in barrier-free infrastructure acts as a critical threshold, beyond which detour ratios increase sharply, especially for essential services (e.g., medical, shopping). The study concludes that urban accessibility planning must move beyond abstract efficiency metrics by directly incorporating the lived experiences and needs of PWDs. Prioritizing equitable infrastructure distribution, particularly at intersections and routes to key destinations, is imperative to mitigate detour burdens and advance truly inclusive urban development.
Accessible Detour Ratio; Urban Accessibility; People with Disabilities; Network Analysis; Barrier-free Facilities; Survival-oriented Mobility; Inclusive Design.
Viral but Nameless: How Social Media Commerce Weakens Brand Memory in Impulse-Driven Purchase Paths
With the rapid development of technology, purchasing products through short video platforms has become mainstream. This study uses the case of the “Zhenshiming steam eye mask” to explore whether purchase-driven short video advertising negatively affects brand memory. The research adopts a case study approach, supported by literature review and theoretical discussion. Through detailed analysis and reconstruction of the case, the study finds that consumer behavior under such advertising typically follows two distinct paths and is influenced by three key mechanisms. This perspective highlights the need to connect short-term purchase behavior with long-term brand building. Based on these findings, the research proposes a model of “instant conversion, delayed memory” to explain how promotional content may weaken long-term brand recognition. The study offers both theoretical insights and practical recommendations for brand managers seeking to balance conversion efficiency with sustained brand impact in the age of short video commerce. It also provides a reference point for future studies on digital advertising and consumer-brand interaction.
Short video platforms; purchasing-driven advertising strategies; brand recognition and memory.
A Study and Explanation of the Epitaph of Tang Dynasty Official Linghu Jiān
The epitaph of Linghu Jiān from the sixth year of the Xiantong era (855 AD) provides corrective information regarding the genealogy of the Linghu clan. The official career recorded in the epitaph reflects the career values of the “Eight Paragons of the Official Path” during the mid-to-late Tang Dynasty. The epitaph's approach of combining the subject's self-narrative with content authored by others is relatively novel. The self-narrative, written in plain language, reflects the “self-reflection” ethos prevalent among literati during the mid-to-late Tang period.
Linghu Jiān, Linghu Clan, Autobiographical Epitaph, Eight Eminent Paragons of the Official Path.
From Knights to Cadaver: Death Anxiety and Redemption in Post-Black Death European Nobles
Black Death profoundly reshaped Religious concepts and Death culture during the Late Middle Ages. As a result of the pandemic, the central motif of European tomb sculptures shifted from Knights embodying Secular glory to decaying corpses that served as a stark reminder of bodily corruption. This dramatic transformation in Artistic image mirrored the extraordinarily complex Social phenomenon of the era. The religious significance of Cadaver statues encompasses not merely fear of death, but more importantly, an individual's yearning for Redemption; Humility emerged as a tool within Social competition, evolving into a distinct form of rivalry among the Wealthy class during the Late Middle Ages; selecting such a Tomb form demanded both courage and profound Theological cognition, acting as a symbol of Knowledge privilege and Spiritual elite status. This article also illuminates how Major public health crises can intervene in and redefine the Forms of expression of Culture and art.
Black Death; Transi Tomb; Tomb with an Effigy of a knight; redemption.