The Value and Challenges of Maslow Hierarchy of Needs in Contemporary Consumer Behavior Analysis

Abstract

The application value and challenges of Maslow's hierarchy of needs in contemporary consumer behavior analysis are discussed in this paper. The article first reviews the core content and main viewpoints of Maslow's hierarchy of needs and elaborates on its significant position in the field of consumer behavior research. Then the positive role of this theory in explaining consumption motives, predicting consumption trends, and guiding marketing strategies is analyzed to demonstrate its significant value in understanding the psychological needs and behavioral patterns of modern consumers. However, the article also points out that this theory will face some challenges when applied to the complex and changeable consumption environment of the contemporary era. Such as the blurring of hierarchy of needs, the increasing influence of individual differences, and the interference of social and cultural factors, this paper offers several suggestions for improving and developing Maslow's theory, such as refining the classification of hierarchy of needs, considering multicultural backgrounds, and integrating other related theories, etc. Finally, the article looks forward to the application prospects of this theory in future consumer behavior research and emphasizes its ongoing theoretical value and practical significance. This study aims to bring new ideas to consumer behavior analysis and provide references for related theoretical research and marketing practice.